Following on with my theme of looking at reasons for not starting a new business with Forever Living, I thought I would look at “I don’t know anyone”, which is common response that I hear from people looking at joining my business.
One of the first steps when you start any network marketing or direct selling business is making a list of everyone who you think might be interested in hearing about your new business opportunity, or finding out about the wonderful new products you are selling. The training we offer at Forever Living is excellent at helping you to create a list of possible contacts: we call it your Who Do You Know List (WDYKL). When you just stop and think of everyone in your life, you will find that you know far more people than you think you do.
The easy ones first are family and friends. Hopefully they will be excited about your new business and keen to support you. My Mum is my best customer, and my sister has joined the business with me, so for me family have been great for my business. What I like about choosing Forever Living as my network marketing business is that I can see how much the products can help people – so I am helping the people I value most in life.
Next, look one step further away from home. Maybe you already have a day job, you go to a gym, zumba class or have some other hobby. You will find that you can share your wonderful new products with these people who you meet day-to-day in your life already. These are people who you already know and who you see and talk to on a daily basis, so you can easily tell people about the new business you are excited about.
One step further removed are the people you meet every day going about your daily business. The lady on the checkout in the supermarket, your dentist, hairdresser, bus driver, etc. The beauty of the products we offer at Forever Living is that the product range is so huge that there are products for everyone. These are the sort of people you might naturally pass the time of day with, so ask questions about how much they enjoy their job, or any health issues they have, and you can then talk about your new business and the products you offer, and offer to help.
The last stage, maybe not for the faint-hearted, is people shopping or contact marketing. Just approach people when you are out shopping or in a public place and strike up a conversation with them, offering them your card or some literature. Many people build up fantastic teams and successful businesses with this method of approaching people. It isn’t for everyone, and I admit that I am not very good at this myself, but my sister Kate has become a fantastic people shopper and can share her techniques with the rest of the team.
So, when you sit and think about how you don’t know anyone, just think about how many people you have had the opportunity to pass the time of day with in the last week – and you will realise that you know more people than you think.